For example, I just clicked on shoes and the category could be narrowed down to brands such as Nike and Puma; by gender, price range and even shoe type such as pumps, sneakers, loafers and flats. They made shopping less of a pain and the online shopper could have a clear idea of the next product he or she is going to purchase. Yes, ladies' favorite - handbags...you can also search by material, handbag types and the online stores carrying that particular handbag. How good is that ?

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